- Team Leadership: Manage, mentor and coach a team of marketing professionals, providing guidance and support in achieving individual and collective goals.
- Strategic Planning: Develop and execute marketing strategies aligned with Gorilla's growth objectives, focusing on demand generation, lead nurturing, customer retention and advocacy.
- Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, using data-driven insights to refine strategies.
- External Communication: Represent Gorilla internally and externally, including public speaking engagements, podcasts, webinars, and industry events to enhance brand visibility and thought leadership.
- Collaboration: Collaborate closely with the Sales and Product teams to align marketing efforts with revenue targets and product launches.
Guide dedicated team members to ensure top notch:
- Market Research: Conduct thorough market research to identify trends, customer needs, and competitive landscapes, informing product positioning and marketing strategies.
- Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring they align with target audience interests and behaviors.
- Content Strategy: Drive content development, ensuring it resonates with our audience and establishes Gorilla as a thought leader in the industry.