In the high-stakes, low-margin world of energy retail, every fraction of a percent counts. Yet, our analysis reveals a shocking truth: many retailers are losing between 3% and 8% of their total revenue to a problem that is hiding in plain sight: margin leakage. In today's volatile market, it has become an existential threat.

The "margin iceberg" has hit the ship

For years, many retailers operated in a "comfortable" environment. A few percentage points of lost revenue, while frustrating, could be tolerated and written off as a cost of doing business.

That environment is gone.

It’s not exactly new news, but the energy industry has been facing an endless stream of crises that are dramatically increasing risk for market participants, particularly in energy retail:

• Extreme market volatility: Unpredictable price swings that can erase a deal's profit overnight.
• Radical new demand: The simultaneous rise of mass electrification (EVs, heat pumps) and new industrial loads (like AI data centres) is fundamentally changing the demand curve.
• Complex market reforms: Constant regulatory changes add new layers of cost and complexity.

Though the changes are spread across the energy supply chain, no one involved is willing to bear the price risk themselves. Energy retail is often left holding the bag, locked into long-term deals or forced to take the blame for new taxes and other charges. Even in a high-margin industry this would be punishing, but the average retailer has long survived on very slim margins.   

The old model of "deals, volume, revenue" is broken. Retailers can’t afford to accept losing margin on each and every deal. No one wants to accept margin leakage, but the difficulty of addressing or even understanding how it occurs has prevented effective action. There is essentially a “margin iceberg”, with a few visible issues masking untold dangers hidden beneath the surface.

From hindsight to foresight: Introducing Energy Margin Intelligence

The problem isn't a lack of data; it's a lack of intelligence.

Traditional methods are built on hindsight. They tell you what went wrong last month or year, long after the money is gone. To win in the new energy landscape, you need foresight.

This is why we're introducing a new discipline: Energy Margin Intelligence.

Energy Margin Intelligence is not just another dashboard. It's a holistic operating system that combines cultural, operational, and technological transformation to place margin integrity at the heart of your business. It’s about shifting your entire organisation from reacting to what happened to actively steering what will happen.

Gorilla, the Energy Margin Intelligence Platform

From today, we will be unveiling our new suite of margin intelligence products built upon our Energy Margin Intelligence platform, followed by an official launch event on Wednesday in London.  

Stop guessing. Start steering.

Stop accepting hidden losses as the cost of business. It's time to arm your teams with the visibility and authority to protect your P&L. Energy Margin Intelligence is the next step in the evolution of energy retail and the only way to see, steer, protect, and grow your margin in the modern environment.

Get in touch today to see just how an Energy Margin Intelligence platform can help you to reduce margin leakage and loss-making deals.