On-demand webinar

From Excel to Excellence: Pricing lessons from Gas South

Wednesday 2 April 2025 - 10 am CT / 4 pm GMT / 5 pm CET

Are you depending on outdated tools like spreadsheets or in-house models that are time-consuming, prone to errors, and lack scalability for complex bespoke pricing needs?

Hear from Gas South, the largest natural gas retailer in the Southeast US, how they replaced a 17-year-old Excel pricing model and in-house matrix tool with a modern, scalable solution by partnering with Gorilla.

This live screening of this webinar happened in the past so registering is no longer possible. We are working hard to bring you the on demand version. Please check this page in a couple of days.

What you will learn?
Identify and prioritise the most business-critical data points
Learn how AI & data accelerate client growth and enabling businesses to predict the future
Uncover the steps necessary to build a data strategy that will harness the power of AI

About the webinar

Date & time

Join Gorilla as we explore how Gas South, the largest natural gas retailer in the Southeast US, replaced a 17-year-old Excel pricing model and in-house matrix tool with a modern, scalable solution.

Partnering with Gorilla, Gas South transformed its pricing processes to meet complex demands and prepare for growth. Discover key insights from this journey, the lessons learned, and how this implementation success story can inspire your pricing innovation.

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Key Takeaways

How to prevent legacy pricing tools from holding you back

When automation can help cut out the guesswork

Why change is achievable and worth doing 

What integration has to do with agility

How modern pricing solutions drive real results

Where the road ahead can take you in terms of adding new markets, terms and products

Speakers

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portrait of Chris Turner, Managing Director, B2B Markets, SouthStar Energy Services LLC

David Maggs,
Director of Structuring & Pricing, Gas South


David leads a team that develops and manages pricing models and cost structures for energy sales. He oversees supply risk support and profitability analysis for wholesale and industrial accounts, with deep expertise in rate design, invoice management, and trading strategies tailored to commercial and industrial energy customers.

portrait of Chris Turner, Managing Director, B2B Markets, SouthStar Energy Services LLC

Duncan McGregor
Senior Project Manager, Gorilla


Duncan is responsible for energy data application project delivery in North America. With prior senior management roles at Deloitte and PwC, he has spent his whole career in the energy sector and brings extensive experience in cloud engineering, digital innovation, and large-scale technology implementation - key for energy retailers seeking scalable, data-driven solutions.

Portrait of Ruben Van den Bossche, Co-founder and CEO of Gorilla

Sophie Gellinger
Implementation Consultant (DACH), Gorilla

Moderator

Portrait of Ruben Van den Bossche, Co-founder and CEO of Gorilla

Jen Orellana
Enterprise CSM, Gorilla


Jen supports energy retailers through data-driven engagement and strategic account management. She brings extensive experience from previous roles where she specialized in customer success for SaaS platforms, helping clients leverage analytics to drive performance, adoption, and long-term value. Her background equips her to guide energy clients through complex, high-impact software implementations.

Why major assumptions in the energy transition process are no longer true

HOW GORILLA ACCELERATES ENERGY RETAILERS TO A CARBON-NEUTRAL FUTURE

“It’s all about data and how you bring renewable generation into the grid. Retailers are looking to shift from coal and gas-fired power stations with consistency and high predictability to solar which can be impacted by the weather. Gorilla empowers retailers to have more control over how they use data at a granular  level and feed it into their pricing…”

Graham White
Energy Pricing Consultant

THE CHALLENGES OF DYNAMIC PRICING:


“A lot of businesses want certainty in their price - stability, structure and transparency on their wholesale energy cost, especially how volatile the markets have been recently as well. (As an energy retailer) you want to know what you're going to be paying for your energy bill at the end of the day and you want some sort of consistency on that. They want to budget and see what they're going to pay for energy next year…”

Ben Dennett
Pricing & Portfolio Consultant
"SouthStar has a very specific footprint for C&I customers that have very flexible pricing types. We looked at the self-build option, but not everything was going to be scalable. Not only has Gorilla’s platform been very flexible in a way that helps us do what we need to do, but it is scalable, and we look forward to being able to take that into the future.”

Joris Van Genechten, VP of Product and Engineering at Gorilla

About Gorilla

Say Goodbye to slow pricing

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Bespoke pricing

Don’t settle for slow and inefficient pricing processes. Get multi-site pricing at the meter level in under a minute.

Residential Pricing

Scale more, spend less, boost your margin. With Gorilla, you can open up a world filled with decision-ready prices in as little as one hour.

Forecasting

Take advantage of automation to unlock swift and accurate forecasting to better navigate an ever-changing market landscape.

Tagline
Are you ready to unleash the data?

Gorilla provides energy data applications for pricing, forecasting, and portfolio analysis. Thanks to a growing partner network and client base across the globe, Gorilla empowers retailers in the global energy community to reinvent their offerings with data that align financial and net-zero goals