UK energy retail is entering a new phase of complexity. Volatility remains an operating reality, while electrification, flexible energy consumption and new technologies are changing how energy is generated, consumed and priced. At the same time, the transition to Market-wide Half-Hourly Settlement (MHHS) is reshaping the industry’s data and settlement landscape, bringing more granular consumption data, and creating new demands and opportunities for how retailers understand and respond to customer behaviour. Retailers are responding with more sophisticated products and propositions, against this backdrop of continued regulatory pressure and intense competition.
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