Centrica Business Solutions increases competitiveness with Gorilla

Benny Hermans
October 13, 2023

Centrica Business Solutions increases competitiveness with Gorilla

Benny Hermans
October 13, 2023

Centrica Business Solutions increases competitiveness with Gorilla

Discover how Centrica Business Solutions boosts its competitiveness by using Gorilla's bespoke pricing solution
Benny Hermans
October 13, 2023

Centrica Business Solutions increases competitiveness with Gorilla

Benny Hermans
October 13, 2023

In the dynamic UK utility market, Centrica Business Solutions faced fierce competition from risk-taking new entrants. To win clients and stay competitive, they recognized the need to offer new and innovative products in a faster way.

“We have to stay competitive with new market entrants. That’s why we are currently working on differentiating our product portfolio to allow for a range of products with a different risk divide. At the same time, we increase our efficiency by automating part of the currently manual process of getting bespoke quotes out.”

Ralph Smith - Pricing Manager I&C - Centrica Business Solutions

However, their rigid pricing system hindered their ability to promptly deliver solutions tailored to the customer's needs:

  • The quoting process required extensive manual interactions between pricing and sales teams, slowing down the quote to lead time.
  • The existing pricing system lacked flexibility, making it difficult to create new products and handle pricing with the desired level of granularity.
  • The IT system didn’t allow customisation of products, making the pricing team slow to react to market changes.

Centrica Business Solutions needed a solution to adapt swiftly to market changes and streamline their quoting process.

Gorilla’s solution, in collaboration with Salesforce E&U, transformed Centrica's pricing and quoting capabilities:
  • Speed - Implementing Gorilla reduced the quote lead time from 3 days to 3 minutes
  • Product Innovation - Configuration and testing of any product can now be done by Pricing Experts themselves.
  • Operational Efficiency - Fully automated process leading to a 50% reduction in Sales Operation Staff
  • Autonomy - Creation of bespoke quotes by Sales Teams on their own in Salesforce
Discover our bespoke pricing solution

Download the one paper

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