Gorilla, the award winning Energy Margin Intelligence platform, has today announced that CleanChoice Energy, a renewable energy supplier serving customers across the United States, has selected Gorilla’s platform to scale and expand its acquisition pricing capabilities.

Through the deployment, CleanChoice Energy will implement Gorilla’s dynamic, matrix-based pricing solution to support a more responsive and scalable pricing framework. Powered by Gorilla’s Energy Margin Intelligence (EMI) capabilities, the platform will enable CleanChoice Energy to respond more efficiently to market signals and customer dynamics as it expands across competitive markets.

The initial scope includes key U.S. competitive energy markets, including PJM and NYISO, two of the most dynamic and complex retail energy regions in North America. The deployment will provide CleanChoice Energy with the flexibility to expand pricing capabilities into additional markets as the business grows.

As CleanChoice Energy continues to scale and evolve its commercial operations, the company is investing in more agile and data-driven pricing capabilities to support long-term growth across increasingly dynamic energy markets. By investing in scalable pricing infrastructure, the business will be better positioned to respond faster to market changes, launch new commercial strategies more efficiently and support continued expansion across competitive U.S. markets.

“As we continue to grow, we need a pricing platform that can support a more dynamic, data-driven commercial strategy,” said Bryce Schneider, EVP Energy Markets & Portfolio Management at CleanChoice Energy. “Gorilla’s approach to Energy Margin Intelligence stood out because it connects pricing decisions with market signals, customer dynamics, and margin performance. This gives us the flexibility to build a scalable commercial foundation as we expand across competitive energy markets.”

By implementing Gorilla’s platform, CleanChoice Energy will gain greater visibility into commercial performance and operational effectiveness across its acquisition strategy. The platform will also support faster execution of new offers and more informed commercial decision making over time.

CleanChoice Energy selected Gorilla not only for its technology and deep expertise in pricing and technology, but also for its ability to integrate quickly into existing commercial ecosystems without significant IT complexity, helping accelerate time-to-value, in just three months, and enabling the business to scale pricing capabilities more efficiently.

“CleanChoice Energy is an ambitious and fast-growing energy supplier operating in some of the most sophisticated retail markets in North America,” said Ruben Van den Bossche, Founder and CEO of Gorilla. “We’re excited to support them as they transform their pricing capabilities and build a more agile commercial engine. By combining dynamic pricing with real-time market insight, CleanChoice can respond more efficiently to market signals - helping support its continued growth.”

For CleanChoice Energy, investing in scalable pricing infrastructure represents a foundational step in building the commercial infrastructure required to scale efficiently, compete effectively in complex markets and continue delivering on its mission as the business grows.

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