In the dynamic UK utility market, Centrica Business Solutions faced fierce competition from risk-taking new entrants. To win clients and stay competitive, they recognized the need to offer new and innovative products in a faster way.

“We have to stay competitive with new market entrants. That’s why we are currently working on differentiating our product portfolio to allow for a range of products with a different risk divide. At the same time, we increase our efficiency by automating part of the currently manual process of getting bespoke quotes out.”

Ralph Smith - Pricing Manager I&C - Centrica Business Solutions

‍

However, their rigid pricing system hindered their ability to promptly deliver solutions tailored to the customer's needs:

• The quoting process required extensive manual interactions between pricing and sales teams, slowing down the quote to lead time.
• The existing pricing system lacked flexibility, making it difficult to create new products and handle pricing with the desired level of granularity.
• The IT system didn’t allow customisation of products, making the pricing team slow to react to market changes.

Centrica Business Solutions needed a solution to adapt swiftly to market changes and streamline their quoting process.

Gorilla’s solution, in collaboration with Salesforce E&U and AWS, transformed Centrica's pricing and quoting capabilities:

• Speed - Implementing Gorilla reduced the quote lead time from 3 days to 3 minutes
• Product Innovation - Configuration and testing of any product can now be done by Pricing Experts themselves.
• Operational Efficiency - Fully automated process leading to a 50% reduction in Sales Operation Staff
• Autonomy - Creation of bespoke quotes by Sales Teams on their own in Salesforce

A key part of Gorilla's power is AWS. Gorilla’s solution is built on a modern, high availability architecture leveraging AWS to deliver high-performance, cost-efficient, scalable, and configurable pricing workflows for Centrica Business Solutions.

Serverless services like AWS Lambda are being used to orchestrate event-driven pricing processes and integrations, ensuring elasticity during peak usage. Amazon Aurora Serverless and Amazon DynamoDB provide low-latency access to configuration and runtime data to optimise performance and cost. Historical and analytical datasets are stored in Amazon S3 and accessed via Amazon Redshift Spectrum and Amazon Athena to enable auditability and insight generation without duplicating data. Gorilla’s front-end application is securely delivered at scale using Amazon CloudFront, Amazon S3, and Amazon Cognito.

This architecture enables Gorilla to support rapid customer onboarding, real-time responsiveness, and future regulatory demands such as MHHS.

‍Discover our bespoke pricing solution

Download the one paper